Huggies Overnites Campaign Launch
Despite all the commercials featuring darling babies crawling around immaculate houses, parents tend to be fiercely loyal to their diaper brand of choice. Whether it’s because everyone in their family has always used that brand or because they once had a major blowout with a sample diaper from another brand, inertia is a powerful force when it comes to diapers.
But no one likes to change sheets and jammies and scrub stuffed animals (surface wash only!) that have been soaked in urine, thanks to enthusiastic consumption of liquids and diapers that just can’t handle the output. And for what we spend on diapers, they’d better be able to contain the liquids all night long.
When my younger daughter started leaking consistently at night, brand loyalty went out the window and I made the leap to Huggies Overnites. And they work fabulously well for us. Change CAN be good.
Now our parent bloggers - twenty of them! - are trying out Huggies Overnites. I was surprised by how many other parents are dissatisfied by how their regular diapers are performing at night. We’ll find out if Huggies Overnites can help them cut down on the loads of laundry. Check out the individual blogger reviews (see schedule below) as well as our mid-campaign update and final campaign round-up!
3/22 – Troll Baby
3/23 – Chaos Theory
3/26 – Chicken and Cheese
3/27 – Quarter Rest
3/28 – Sarah’s Dandelions
3/29 – Blooming Yaya
3/30 – Mama Tulip
4/2 – Girl Con Queso
4/3 – Seabird Chronicles
4/4 – Surrender Dorothy
4/5 – Karianna
4/6 – 24/7
4/6 - Mid-Campaign Post here!
4/9 – Creature Bug
4/10 – Marketing Mommy
4/11 – Mommy’s Must Haves
4/12 – Girl Plus Two
4/13 – Radioactive Girl
4/16 – Her Bad Mother
4/17 – Domestic Diva
4/18 – Chicky Chicky Baby
4/20 - Campaign Round-Up here!


My son never had a problem at nighttime but when my daughter started leaking through at night, I bought the Huggies Overnights and they are a LIFESAVER.
We are a pamepers family, but we started using the huggies overnights a few months ago and we LOVE them!
The post is up!