Archive for March, 2007

Brain Quest: What They’re Saying So Far

With no shortage of video games, computer programs, and television (darn that TV!) it’s amazing to find a game with cards that’s educational and kids like. That’s right - no fancy joysticks and controllers. Just good old fashioned fun with a side of technology, of course.
If you haven’t heard about it yet, I’m talking about [...]

Blink & It’s Done: We Cleaned Up!

Is it stereotypical to say that all moms love cleaning products? Yes. I think so. I think a better statement is “All moms love cleaning products that actually work, make life easier, and take their cars out of pigsty status to almost new.”
And that’s what our bloggers thought about the car organizing and cleaning products [...]

Your Baby Can Read Round Up: Word Up!

It’s no secret that the baby market is saturated with a variety of “help them get smarter” now aids. Everything from talking toys that speak French to DVDs that are sure to enhance every aspect of your 4 month old’s existence.
I can’t say I buy into any of that, not just because talking toys make [...]

Good Night: The Sleep Doctor’s Four-Week Program - What They’re Saying So Far

It’s not often that you read a book that significantly impacts your mindset.  But that’s what Good Night - Dr. Michael Breus’s book - has done for our bloggers.
Even without yet completing the entire four-week program, our first five reviewers - one of whom has “dealt with significant insomnia for eight years” - have seen [...]

Brighter Minds Media Brain Quest Campaign Announcement

Parenting has put me on a permanent quest for my brain. But hey, this isn’t about us anymore, is it? We happily and dutifully pass on our brain cells to our darling children. But it takes more than brain cells to get by these days — you’ve actually got to put them to work.
And so, [...]

Blink & It’s Done: What They’re Saying So Far

So you’re a parent and that thing parked in your driveway is your home away from home — your castle on wheels.
But unlike your home, your car doesn’t have a dishwasher, garbage disposal, and housecleaner (okay, but we can wish for that one, right?). And no matter how many times you tell the kids to [...]

Huggies Overnites Campaign Launch

Despite all the commercials featuring darling babies crawling around immaculate houses,  parents tend to be fiercely loyal to their diaper brand of choice.  Whether it’s because everyone in their family has always used that brand or because they once had a major blowout with a sample diaper from another brand, inertia is a powerful force [...]

School Zone Discovery Cards Round-Up: Like Catnip For Babies

And toddlers too, truth be told.
As one of the reviewers in the first half commented (and it bears repeating): “These guys clearly did their research when it comes to understanding what babies at my daughter’s developmental stage like.”
The babies and toddlers in the second half of this campaign were just as enthusiastic as those in [...]

Your Baby Can Read: Here’s What They’re Saying So Far

With preschools having entrance requirements that go from the typical “do they poop in the potty” to “can they read in French,” it’s no wonder that parents might feel a bit of pressure to start their kids early in whatever they can. There’s no shortage of research that shows the benefits of starting kids early, particularly [...]

CleanWell Natural Hand Sanitizer Round-Up Review: Keeping Kids Away From Alcohol

Alcohol-based hand sanitizers, that is.
While I completely understand all the reasons to use hand sanitizer, I hope this campaign has illustrated beyond a shadow of a doubt why you should NOT use alcohol-based hand sanitizer.  And “because the Today Show has got me all in a panic over substance abuse” is not even in the [...]